Twenty-five years of communication experience — distilled into blogs you can actually use. I write about the real challenges of internal comms, what works, what doesn't, and the ideas, tips, and templates that can help any comms pro or everyday leader land their message with more impact.
And it's not all business. I also share random musings, good stories, and thoughts that just feel good to read — because great communication is about connection, not just strategy.
If something resonates, subscribe and share! The more the merrier — and your team might thank you for it.
Don't be a tool
by: LauraPublished on: 18/06/2026Use AI as a smart editor, not your ghostwriter. Learn how a communications pro uses tools like Perplexity and Claude to brainstorm, stress‑test drafts, and spot gaps—without losing her voice.
Your best comms channel
by: LauraPublished on: 11/06/2026Leader Sneak Peek is my “magic” change tool: a short, practical packet sent to leaders before a launch: what’s changing, talking points, FAQs, timelines, & contacts so they can confidently answer questions and keep teams calm, informed and working.
Plan A
by: LauraPublished on: 15/05/2026Having a plan is more than half the battle. With a good plan, a simple way to stay calm and communicate clearly in chaos might look like 3‑words “acknowledge, anchor, action”. You can use this method to prevent chaos before you start to panic.
Is good enough good enough?
by: LauraPublished on: 30/04/2026This article explains how to use AI as a writing coach—not a ghostwriter—to spot confusion, fill content gaps, segment messages, add empathy, and sharpen drafts while keeping humans in charge of voice, truth, and context.
