Twenty-five years of communication experience — distilled into blogs you can actually use. I write about the real challenges of internal comms, what works, what doesn't, and the ideas, tips, and templates that can help any comms pro or everyday leader land their message with more impact.
And it's not all business. I also share random musings, good stories, and thoughts that just feel good to read — because great communication is about connection, not just strategy.
If something resonates, subscribe and share! The more the merrier — and your team might thank you for it.
Don't be a tool
by: LauraPublished on: 18/06/2026Use AI as a smart editor, not your ghostwriter. Learn how a communications pro uses tools like Perplexity and Claude to brainstorm, stress‑test drafts, and spot gaps—without losing her voice.
Is your internal comms broken?
by: LauraPublished on: 16/01/2026Broken internal communication shows up as constant “I didn’t know,” mixed messages from leaders, rework, rumors, and quiet, disengaged employees. All signals you need a deliberate reset to restore clarity and trust.
"We sent the email" isn’t a strategy.
by: LauraPublished on: 09/01/2026Data-driven internal communication that goes beyond - we sent the email - to measure understanding, action, trust, and ROI. Try using a structured communications assessment to set SMART goals and track real business impact.
Less noise - more value | theme for 2026
by: LauraPublished on: 01/01/2026Clear, honest internal communication turns messy change into trust, focus, and better work. Investing in effective communications shows employees they’re valued, keeps them informed, and helps your best people stay and do their best work.
