Twenty-five years of communication experience — distilled into blogs you can actually use. I write about the real challenges of internal comms, what works, what doesn't, and the ideas, tips, and templates that can help any comms pro or everyday leader land their message with more impact.
And it's not all business. I also share random musings, good stories, and thoughts that just feel good to read — because great communication is about connection, not just strategy.
If something resonates, subscribe and share! The more the merrier — and your team might thank you for it.
Plan A
by: LauraPublished on: 15/05/2026Having a plan is more than half the battle. With a good plan, a simple way to stay calm and communicate clearly in chaos might look like 3‑words “acknowledge, anchor, action”. You can use this method to prevent chaos before you start to panic.
Is good enough good enough?
by: LauraPublished on: 30/04/2026This article explains how to use AI as a writing coach—not a ghostwriter—to spot confusion, fill content gaps, segment messages, add empathy, and sharpen drafts while keeping humans in charge of voice, truth, and context.
Let's talk about the gap
by: LauraPublished on: 23/04/2026Living paycheck to paycheck is the norm for many employees right now. This article explores the gap between leaders and workers—and how empathetic change comms can bridge it.
AI for the OGs
by: LauraPublished on: 26/03/2026Older employees embrace new tech when they see clear personal benefits, get hands-on training designed around real work, and are shown incentives that protect their expertise and dignity.
