How to Show Your Team You Really Care!

Why care should be the core element in your internal communications

When organizations reflect on their greatest assets, it’s common to hear phrases like “Our people are our competitive advantage.” Yet, too often, the ability to care for internal employees – especially during times of transition – gets lost in the noise of day-to-day operations and change management checklists.

In my 25 years as a corporate communications consultant, I’ve seen firsthand how companies with the strongest internal foundations aren’t always the ones making the boldest moves – they are the ones who demonstrate genuine care for their employees through thoughtful, clear, and honest communication.

Caring is more than a buzzword

During periods of change – like mergers and acquisitions, reorganizations, or new leadership – it’s natural for uncertainty and anxiety to bubble up. These moments test not only your strategy, but also your company culture.

Employees crave clarity just as much as customers do. When businesses proactively share information, answer questions honestly, and acknowledge what they don’t yet know, they show their teams the respect and care they deserve. Good communication grows employee engagement, reduces rumors, and keeps everyone productive during times of change. 

Honest communication truly matters

The foundation of a healthy team is trust. That trust is built one honest message at a time. It can’t be demanded and must be earned by addressing challenges, timelines, and expectations head-on.

If leadership is silent or – worse – spins their messaging, employees notice. Sometimes, saying “I don’t know yet, but I’ll keep you informed” is the most honest and most appreciated message you can deliver. Being open with employees alleviates anxieties, encourages respect from both sides, and helps teams rally together.

When to bring in help

For some organizations, the path to building a culture of caring is straightforward. For others, especially those who have walked through rocky changes, or unexpected challenges, it can be hard to regain employees trust and realign communication channels.

In these cases, an experienced communications consultant can bring fresh perspective.  Outside help brings proven frameworks, a neutral voice, and change experience that both leaders and employees can believe in.

 An external partner can:

• Uncover communication gaps: pinpoint where clarity is lacking and why.

• Build practical communication plans: develop messaging calendars and feedback loops that get people talking – and listening.

• Coach leaders: teaching them to embrace vulnerability and openness.

• Bridge silos: facilitate cross-team conversations and information sharing.

• Sustain momentum: provide ongoing support and establish processes to keep things moving in the right direction. 

Putting care into action

Ultimately, caring about your employees isn’t just about being nice – it’s about building a stronger, adaptable team. Open internal communication during times of change communicates respect, preserves morale, and makes your organization stronger in the long run.

If your company is struggling to connect with employees, or if recent transitions have triggered anxiety and disengagement, consider partnering with someone like me – an expert communications consultant. Sometimes, showing employees you care starts with asking for help to get things back on track.

Because when your people know you care, everything else follows.

Read more in my white paper.

Ready to ask for help? Book time with me!