Getting back in the swing of things!
This is why I need a plan to come back - who would leave this?
Taking a vacation as a small business owner can feel daunting, but stepping away is essential for your health and your company’s long-term success. I wanted to share a few things that I've found helpful as I'm taking time off as a small business owner. If you’ve just returned from a break, here’s how to make the most of your time off and reengage with your clients and business.
The Power of a Break: Fresh Perspective and Renewed Energy
One of the most significant benefits of taking time off is the chance to recharge and return with renewed energy and mental clarity. Stepping away helps prevent burnout, reduces stress, and allows you to approach challenges with a fresh perspective. Breaks lead to better decision-making and creative solutions. Your absence can also empower your team, giving them opportunities to step up and demonstrate their skills, which boosts morale and confidence across the board.
Reengaging with Clients: Practical Steps
After your break, it’s important to reconnect with your clients and remind them of your presence and value. Here are effective ways to do just that:
Reach Out Personally Send a personalized email or voicemail to check in on your clients. Reference something specific about their business or recent conversations to show you care and have been thinking about them.
Identify and Revisit Client Goals Schedule informal catch-ups, like coffee meetings or phone calls, to discuss your current priorities and challenges. This not only strengthens your relationship but also helps you tailor your services to their evolving needs.
Share Value and Stay Top of Mind Keep your clients engaged by sharing relevant updates, industry news, or helpful resources. Consider sending a newsletter or curated content that aligns with their interests, or invite them to upcoming events or webinars.
Request Feedback and Reflect Invite clients to share feedback about your past work together. This demonstrates you value their input, helps you improve, and reminds them of your successes and commitment to their satisfaction.
Offer Incentives for Reengagement Consider providing a special offer or incentive for returning clients, such as a discount on their next project or a complimentary consultation. This can help nudge inactive clients back into action.
Reengaging with Your Business: Set the Tone for Success
Get a Clear Status Update Review project status by checking in with teammates, employees and/or contractors. Before you leave, it might be helpful to write up a status report with expectations while you are gone. This helps you quickly get up to speed and prioritize urgent tasks.
Plan Your First Week Back Don’t try to do everything at once. Set realistic goals for your first few days, focusing on high-impact activities and client communications. This will help you transition smoothly from “catching up” to “business as usual” without overwhelming yourself.
Final Thoughts Coming back from vacation is your chance to lead by example, showing your team and clients the importance of balance. Use your renewed energy to reconnect authentically, deliver value, and set the stage for a productive and rewarding season ahead.
This is why I need a plan to come back - who would leave this?
